Promotional Products what are they and why should I use them?

June 2nd, 2009

What are promotional products? Well they are products that businesses give away for free with two specific aims to increase sales and consumer brand awareness. Some of the more common item you will find readily are branded pens or tote bags. The Australian Promotional Products Association (APPA) have proven the effectiveness that Promotional Products help potential customers remember the company name and expose the company to new clients.

Let me give you an example, your business makes an order for some printed pens or pencils with your company logo and details on them then trough a promotion of some sort the pen or pencil is given to the owner of your local corner. So now the pen is used by the owner who now has a better recall of your business but also the owner then hands the pen to every customer who pays by credit card so now every customer that uses that pen also has received exposure to your business that they would not have already had.

The next Promotional product might be a backpack promoting and the person who receives uses it to take all there stuff to the gym 3 times a week now every one at the gym who sees the bag has exposure to your business every person at the gym who now sees your business logo and details is a potential customer that you would not have otherwise had access to. What does this mean for you’re business? It means your business gets continual repeated exposure and that the people who have received the backpack have are positively pre disposed to your business so the more promotional products you give out the better marketed your business is within the community.

Here are some of the facts surrounding the effectiveness of Promotional Products provided by the Australian Promotional Products Association (APPA):

FACT 1: A recent survey of business travelers at a local airport showed that over 70% of these business travelers had received a Promotional Product of some kind in the last 12 Months.

FACT 2: Over 30% of those respondents actually had the promotional product with them! They were actively using, or at least carrying, the promotional product they had been given. The promotional product was not simply tossed to the side or thrown away.

FACT 3: Australian Promotional Products Association (APPA) also proved that over 50% kept the promotional product for 12 months or more.

FACT 4: Of those travelers who had kept their promotional products for more than a year, almost 75% said that it was because they had found that their promotional products were actually useful to them.

All of these facts found by the APPA help make the case for the effectiveness of promotional products. These findings help relieve a common fear among small business owners that their hard earned marketing budget may be wasted when recipients simply forget about the promo products or throw them away. More likely, the promotional product will either be used by the recipient or given to someone else who will use it (thereby achieving the same positive effect.)

When you take into account that a large percentage people then use the promotional product for over 12 Months this marketing strategy certainly gets your business out there. One of the greatest things is that basic Promotional Products are incredibly cheap a small price to get your business out there.

We stock a huge range of <a href=’http://tinyurl.com/qp5w2u’>Tote Bags</a>, Pens, Pencils, Backpacks, <a href=’http://tinyurl.com/rbxrf8′>Corporate Clothing</a>, Event Give Aways, and so much more If you need reliable Promotional Products Australia wide we haven’t missed a deadline in over 2 years.  We currently have clients in Sydney, Melbourne, Brisbane, and Perth.

Finding an Effective Promotional Product

May 29th, 2009

A promotional product helps get a company’s name out into the public domain and allows them to build a reputation via other means, besides the usual billboards, TV commercials, and other advertisements. The key is finding the most effective promotional products. So what makes a promotional product effective? Let’s explore.

The most effective type of promotional product is the one that gets used. If it is getting used, the recipient is constantly reminded of your company and anyone who sees the recipient using the product is exposed to your company as well.

 

Some of the most useful promotional products are also the cheapest. For example, a pen or keychain can be used by almost anyone on a daily basis. They are also very portable and are able to be quickly placed into a pocket or purse, so that the recipient can carry it with them and it can be seen by others. This is another important quality of a promotional product, if you want the recipient to use it and get your company’s name out into the community.

 

Let’s take a look at a few different popular promotional products and what their advantages and drawbacks are:

 

Bumper stickers – Are portable and would be seen by many, but there may be few people who would want to put a company’s sticker on their car. This may be an exception if you run a clothing, shoe, skateboard or auto graphics company that is perceived as ‘hip’ or ‘cool’.

 

Key Chains – Are portable and would likely be used a lot by the recipients; however few people may see them, since they will spend a majority of time in the recipients’ purses or wallets.

 

Refrigerator magnets - Will also likely be used by the recipients, but won’t get much exposure to third parties. Good idea if you want your recipients to be constantly reminded of your company and to have your contact information readily available to them. Bad idea if you want to get your name out to third parties. 

 

Pens/pencils - This option combines the portability of a keychain, the usefulness of a refrigerator magnet, and the visibility of a bumper sticker. This is the best option for someone who wants to get all three benefits out of one very cost efficient promotional product. This is especially true if your recipients have customers of their own.  

 

The best part about a promotional product – the return on investment can be large. A pencil bearing your company’s logo may cost mere pennies, but the reach of that one pencil can be worth thousands.

 

What makes an Effective Promotional Product

May 19th, 2009

Other than the use of conventional print advertisements and the use of the use of billboards, TV commercials, Promotional Product’s serve the purpose to get a company’s name into the public eye by assisting them in building a reputation. The trick to finding effective promotional products is to ask the question what makes a promotional product effective? The answer is the best is one that gets used. If items are getting used, anyone who sees the product is being exposed to your company as well as the recipient being constantly reminded of your company as well as receiving a gift.

Some of the most useful promotional products are also some of the cheapest. For example, a Pen or Tote Bag can be used by almost anyone on a daily basis. They are also very portable so that the recipient can carry it with them and it can be seen by others. This is another important quality of a promotional product, if you want the recipient to use it and get your company’s name out into the community.

Their advantages and drawbacks to several different popular Promotional Products let’s take a look at a few:

Key Chains for example are portable and tend to be used a lot by the recipients; however one of the disadvantages are that few people tend to see them as they tend to spend a majority of time in the recipients? Purses, wallets or pockets.

Another example of this is Refrigerator magnets they are also likely be used by the recipients, but don’t get much exposure to third parties while they are at home on the refrigerator. This however is a great idea if you want your recipients to be constantly reminded of your company and to have your contact information readily available should something in the home need repair for example or if they need to find your number quickly. Not such a great idea if you want your name out to third parties.

A really useful item that people use over and over again is a good Tote Bags they are extremely portable and get seen by lots of people, on the down side they tend not to be used daily however when they are used they generally get used in high viewing areas such as the supermarket, the beach, the gym or taken to seminars. With a good logo that suits the style of the Tote bag this makes for a really powerful and effective promotional item.

Pens is a option that combines the portability of a keychain, the usefulness of a refrigerator magnet, and the visibility of a Tote Bag. This is the best option for someone who wants to get all three benefits out of one very cost efficient promotional product. This is especially true if your recipients have customers of their own.

The return on investment on a good promotional product is huge an example of this is a pen with your company’s logo generally cost less than a dollar or two, but the reach of that one pen can be worth thousands.

Marketing using Promotional Products for your Business

August 13th, 2008

 

 

There are many marketing options to choose from when running a business; each choice has its own advantages and drawbacks. Some are heavy on cost and get the word out to more people in a shorter amount of time; others are light on cost, but it may take awhile for you to see its full effect. This can be a hard choice for any businesses, which often run on a tight budget, but they also need to see results quickly, in order to get their business recognised.Promotional products are a fantastic option for businesses as it allows your business name to get recognised. A Pen for example with all your business details including business details and contact information can be handed out at events or trade shows and has a huge market reach. Often the cost of promotional items is extremely cheap and can be handed out to thousands of people and for less than a day advertisement on a billboard or a TV advertisement.

There are many ways that using promotional products can help advance your business, including:

For people to use your business they have to be aware of you promotional products help get you product into the public view and make your business familiar with people.

Promotional products keep your company in the forefront of people who receive them. The next time they need a product or service that you offer, they are likely to check you out.

Promotional products help keep your contact information easily within reach. If a customer wants to go to your website, go to your store, or call you, they know exactly where to find that information, without having to search the internet or a phonebook.

The next time you are looking for a way to promote your business and get your name out there, without spending an arm and a leg, take a look at promotional products. There are many options to choose from and you are sure to find a product that fits your customer base.

 

 

Do you need help with ideas for your next trade show or event and you want a Promotional Product that’s original or something that works we have been helping people Australia Wide for years let us help you! We have Pens Tote Bags, Corporate Gifts, Compendiums, Nametags, Lanyards and more

Hello and Welcome to Promo Products With Bree!

July 30th, 2007

My name is Bree Robbins and I’m the proud owner and CEO of ‘Promo Products With Bree’.  

We specialize in working in direct alignment with your needs, one of our friendly team will work one-on-one with you to ensure that all your needs are met, quickly, for your next Event, Conference, Corporate Give Away or for your general Marketing requirements, because, here at ‘Promo Products with Bree’, we are committed to having a friendly, helpful team bringing you the highest level of customer service, and only the best quality Promo Products. 

Our extensive range includes  but is not limited to Compendiums, Conference Supplies, Corporate Clothing, Corporate Gifts, Event Giveaways, Nametags and Lanyards, Office Accessories and Technology  

 CompendiumsConfrence SuppliesCorporate ClothingCorporate GiftsEvent GiveawaysNametags and LanyardsOffice AccessoriesTechnology

We only put the most popular items on our web site so if you can’t find what you want just contact us and we will find it for you!  

Our customers are so happy they rave about Promo Products With Bree, you can to just let us know how we can help you at www.PromoProductsWithBree.com  or feel free to join our Blogroll and let us know about your experiences.   

Have a Wonderful Day  

Bree Robbins and the Team at Promo Products With Bree. 

http://www.PromoProductsWithBree.com