Promotional Products what are they and why should I use them?
June 2nd, 2009What are promotional products? Well they are products that businesses give away for free with two specific aims to increase sales and consumer brand awareness. Some of the more common item you will find readily are branded pens or tote bags. The Australian Promotional Products Association (APPA) have proven the effectiveness that Promotional Products help potential customers remember the company name and expose the company to new clients.
Let me give you an example, your business makes an order for some printed pens or pencils with your company logo and details on them then trough a promotion of some sort the pen or pencil is given to the owner of your local corner. So now the pen is used by the owner who now has a better recall of your business but also the owner then hands the pen to every customer who pays by credit card so now every customer that uses that pen also has received exposure to your business that they would not have already had.
The next Promotional product might be a backpack promoting and the person who receives uses it to take all there stuff to the gym 3 times a week now every one at the gym who sees the bag has exposure to your business every person at the gym who now sees your business logo and details is a potential customer that you would not have otherwise had access to. What does this mean for you’re business? It means your business gets continual repeated exposure and that the people who have received the backpack have are positively pre disposed to your business so the more promotional products you give out the better marketed your business is within the community.
Here are some of the facts surrounding the effectiveness of Promotional Products provided by the Australian Promotional Products Association (APPA):
FACT 1: A recent survey of business travelers at a local airport showed that over 70% of these business travelers had received a Promotional Product of some kind in the last 12 Months.
FACT 2: Over 30% of those respondents actually had the promotional product with them! They were actively using, or at least carrying, the promotional product they had been given. The promotional product was not simply tossed to the side or thrown away.
FACT 3: Australian Promotional Products Association (APPA) also proved that over 50% kept the promotional product for 12 months or more.
FACT 4: Of those travelers who had kept their promotional products for more than a year, almost 75% said that it was because they had found that their promotional products were actually useful to them.
All of these facts found by the APPA help make the case for the effectiveness of promotional products. These findings help relieve a common fear among small business owners that their hard earned marketing budget may be wasted when recipients simply forget about the promo products or throw them away. More likely, the promotional product will either be used by the recipient or given to someone else who will use it (thereby achieving the same positive effect.)
When you take into account that a large percentage people then use the promotional product for over 12 Months this marketing strategy certainly gets your business out there. One of the greatest things is that basic Promotional Products are incredibly cheap a small price to get your business out there.
We stock a huge range of <a href=’http://tinyurl.com/qp5w2u’>Tote Bags</a>, Pens, Pencils, Backpacks, <a href=’http://tinyurl.com/rbxrf8′>Corporate Clothing</a>, Event Give Aways, and so much more If you need reliable Promotional Products Australia wide we haven’t missed a deadline in over 2 years. We currently have clients in Sydney, Melbourne, Brisbane, and Perth.







